How To Make A Good Youtube Video

Does this sound like you?

You have an thought and you lot desire to create a YouTube video for it.

Yous desire your video to look and feel good. You want to create something you're proud of, bring your idea to life and exercise information technology justice.

If that's the case and then you've but hit the jackpot.

In this step-by-step guide, we'll show you exactly how y'all can create a killer YouTube video.

We'll cover everything you need to know: from preparation all the way to publishing, and getting your video seen; we've got your back.

Let's leap right in…

Click here to watch the video -> youtube.com/watch?5=JAOcyGaoDwA

Step 1: Research Your Topic

The first thing you demand to do when you take a video topic is research it.

That'due south considering seeing what other creators have done in your topic will assist you decide what works well, what you can improve on, and what y'all tin practise differently.

In fact, "YouTube is more than than but a place to picket videos, information technology'south a gold mine of data" and you need to utilize it to your reward.

This is coming straight from our in-house video expert and creator, Daniel, who single-handedly runs both of Uscreen'due south YouTube channels.

Talk about a YouTube superhero, am I right?

And so,

To start, go to the channels y'all're trying to emulate, or search for your video topic on YouTube'south search bar. Then watch at least 5-x videos existence fabricated on your topic and on similar topics!

You should keep track of the:

• The types of video that go views effectually your topic.
• Different video structures and styles.
• Length of these videos.
• Thumbnails and video titles used.
• Calls to action (i.due east. like and subscribe) and when information technology was used.
• Transitions used (i.due east. B-curlicue, GIFs, text, etc.).

This will help y'all program your content in the next step  and encounter what your video should wait like. (Or, if you don't like what y'all run into, what it shouldn't look like!)

By the end of each video ask yourself these 5 questions:

1. What practice these video creators do well?
2. What can you improve on?
3. How many views are these videos getting?
4. What are people maxim nearly these videos in the comments section?
5. Are the video titles and thumbnails intriguing? (More on that in Step 3).

Answering these questions volition assist you understand what a practiced video on that topic looks similar, and how you can go your own video up there with the greats.

This brings united states squarely to the next section…

Step 2: Plan Your Video Content

Now that you've researched your video topic, ask yourself, what's the signal?

Or for a less existential question: what is the goal of the video yous'll exist making?

Video content typically tends to fall into i of these 3 categories:

• Education: you're a relative adept in something and you want to teach a skill, thought, or concept to your followers (i.east. tutorials).
• Entertainment: yous want to create something that interests and fascinates viewers (i.e. vlogs, video clips, comedy skits, etc.).
• Sensation: you want to raise public business concern nearly a problem, topic, or product (i.e. opinion videos, video marketing, product reviews etc.).

It's critical that you identify what y'all'd like to achieve with your video earlier you start creating because this will inform how you'll deliver it and what blazon of video you'll create.

Then it's time to create a storyboard. This is a visual representation of your video sketched out, you can exercise it digitally or manually. It's kind of like having an outline for your video content.

That'due south where y'all'll take your notes from Step i and decide on the structure of your video, it's length, and what will exist included in each have.

Here's a template we found on Creately that you tin use:

Having a storyboard volition assistance you cuff what yous'll need to do and set to create your video. (More on that in the next footstep.)

If you've never created a program for your video content before, grab a piece of paper and ask yourself these questions:

• What is the point of my video?
• Who is my target audience?
• What is my budget?
• How many people will I need?
• What is the target length of the video?
• What will I utilize for the thumbnail and video title? (Make sure to come up with options for both, more than on that in Step 3).
• Where will the video be filmed?
• How will the video be shot?
• Will there be vocals in the video?
• If then, will I demand to write a script?
• Exercise I take the equipment to do this myself? (More on that in Step 5.)
• Practice I need to include whatever text or images in my video?
• Will I edit the video myself or transport it to a video editor? (More than on that in Step 9.)

Answering these questions will aid you get clearer on the specifics of your videos and you'll be well positioned to do the next steps.

Step three: Create Catchy Titles and Custom Thumbnails

Remember the list of video titles and thumbnail options nosotros mentioned in Step two? Well, now is the time to use them!

Video titles and thumbnails are the start point of contact you accept with a viewer. They need to encourage people who come beyond your video to click and watch information technology.

Permit's get into each one…

Video Titles

Video titles are the first text your audition sees when they come up beyond your videos.

That'southward why you need to ensure your headlines…

• are relevant to what your target audience is searching
• accurately draw what's in the video
• are short and sweetness
• don't contain clickbait
• contain relevant keywords (more than on that in Step 4).
  

…to give your video the best chance of appearing on someone's search.

If you lot look at Uscreen's ain Health & Fettle YouTube channel y'all tin can see that our video titles are to the indicate, include relevant keywords for our target audition, and inform the viewer what the video is nigh:

You should also consider running your list of video titles with trusted advisors and run into which ones are the almost interesting and intriguing.

Custom Thumbnails

Custom thumbnails can assist you increase your click-through charge per unit. Meaning, if your thumbnail is eye-catching and exciting enough, when people come up across information technology they'll click on your video to picket it.

We always recommend customizing your thumbnail every bit opposed to using a screenshot from your video. Your thumbnail should include:

• Articulate imagery: visually testify you're answering the searcher's query.
• Bones text: make information technology tricky, curt, and it can include keywords for your video (more on that in Step 4).
• Vibrant colors: make information technology aesthetically pleasing, have these colors stand out against the YouTube properties, and make sure the colors are consequent with your online presence on other social media platforms.
• Utilize faces: people are drawn to other people, then if it's applicable use prominent faces that illustrate emotions.
• An element of curiosity: meridian your viewer'southward curiosity, don't give away too much of your content.

Accept the thumbnails on Uscreen's main YouTube aqueduct, for example:

You can see the consistent use of our brand color, blueish, which stands out against YouTube'south gray background and strengthens Uscreen's branding.

We've as well used a mix of graphics, keywords, and faces with clear attending-grabbing expressions.

Having these things will enhance your video'south bulletin and performance.

Speaking of performance…

Step four: Optimize Video for Search Engines

Part of writing catchy titles and creating thumbnails that entice people to watch your video is finding the right keywords for your content.

This volition assistance you connect with people who apply the YouTube search to find videos. Afterall, YouTube is the earth'due south largest video search engine.

And to get your video seen on YouTube you'll need to use some search engine optimization (SEO) tactics.

One of the main things to practice for YouTube SEO is bear keyword research. Keywords are phrases that users are searching for, like:

• How to make banana bread.
• iPhone 13 review.
• How to tie a tie.

You demand to target the almost relevant keywords for your video content past using it in your description, tags, thumbnail, and video championship. This tells YouTube and Google's algorithms what your videos are about.

The first step in conducting keyword research is understanding the trouble that your video is solving. You need to get into the mind of your potential viewer.

Let's say you lot're looking to create a video on the topic: how to make pancakes. You can see that on both the YouTube and Google search the title of the kickoff and 2d results includes these keywords:

Now to delve deeper into your keyword search, go to Google and YouTube's search confined and see what keywords they suggest for that topic.

Pro-tip: You lot tin use the asterisk (*) equally a wildcard to replace any word in your search query to see the well-nigh pop variation of that keyword search.

Once y'all've searched for unlike variations of the keyword, you lot tin can compile a list of the near common or popular searches.

For this example, the nearly popular searches seem to be:

• How to make pancakes.
• How to make fluffy pancakes.
• How to make banana pancakes.

From this search nosotros've learned 3 things: people want pancakes, they want them fluffy, and they want them healthy. (Where do I sign up?)

So, yous can use descriptive words similar fluffy, and the searcher'southward query: how to make pancakes for your tags, title, and description.

At that place are several tools you can use to see what keywords your potential viewer is going to search like:

• YouTube search bar.
• Google search bar (to appear on Google's video carousel).
• Google Trends.
• Keywords Everywhere.

By using these tools you can improve understand what people are searching for and the demand for that keyword. This will aid you make up one's mind which keywords to utilise for your videos.

To learn more on how to conduct keyword research and make your YouTube videos SEO-ready, check out our guide beneath:

Step five: Get Your Equipment

Now that y'all accept a plan in place, it'due south time to see what tools and equipment you lot demand to bring your vision to life.

Dissimilar types of video content call for different types of equipment. For example, a parody music video has different needs than a mode vlog.

Earlier we can talk about buying equipment we demand to figure out your budget. Now, chances are yous autumn into 1of these 2 categories:

1. The Bootstrappers: y'all take a express-to-no upkeep and want to spend as little coin equally possible (preferably none) making videos.
2. The "I've Got Some Cash To Splash"-ers: yous accept some coin to spend on equipment and tend not to mind investing some of it in a new photographic camera or lights.

The good news is, regardless of which category yous fall nether, you can still create high-quality videos.

Here are the essential gear you'll need to create your YouTube videos:

• Camera : anything from a fancy DSLR downwards to your iPhone/Android camera tin get the job done. Y'all tin can also use loftier quality webcams if you lot're live streaming.
• Microphone: preferably external (because quality matters, ya know?).
• Lighting: natural or artificial, as long every bit they're bright enough.
• Tripod: used to stabilize your photographic camera or phone because even small-scale shakes can exist visible in a video.
• Storage: memory cards (or enough space on your phone).
• Video editing software: if y'all take Apple products similar an iPhone or a Mac yous can use iMovie, or check out this extensive list of video editing tools y'all tin can apply.

We live in an historic period where you can take professional-style pictures and videos with your telephone. So, information technology'south best to master the gear y'all do have and upgrade every bit you go.

Once you've got your filming equipment, information technology's time to put it all together…

Step vi: Ready The Stage

When you make a YouTube video, you demand to set your filming location to exist photographic camera-set.

If you lot're recording a fettle video, this could simply mean choosing the spot in the house with the all-time lighting and creating a groundwork to become behind yous.

A great example of this is Adriene Mishler from Yoga With Adrienne. Her videos all comprise a "branded" background that fits her personality.

This may modify every bit she uploads new serial of videos, but she keeps the same background for a long period:

This helps to keep attending on the speaker and not on their background. Observe how her yoga studio is non distracting but instead adds atmosphere to the video.

If yous're recording a video that's less flexible and needs to be done in a fixed identify – similar a cooking tutorial – you'll need to gear up the area equally best you can.

So when you lot're placing the camera you might need to consider:

• Having to decide what needs to be in your video's background.
• Where the lighting will exist and then you, and what yous're filming, appear clearly.
• Having a good angle where y'all tin can look engaging (i.east. facing the camera as opposed to away from the camera).

To stick with the cooking case, YouTube'due south Sam The Cooking Guy uses a top-down shot to capture the absolute essentials for the videos, while his son holds a second camera to capture the chef, background, and ingredients he plans to use during the video!

Click hither to watch the video -> youtube.com/watch?v=42ZzGFDmpQg

If you're trying to go on it as uncomplicated as possible, but think to keep clutter out of the shot and let the subject field of your video to take centre phase.

At present that your surroundings is gear up upwardly, information technology's time to get the star of your video ready…

Step vii: Prepare Yourself To Be On Camera

Beingness on camera tin be scary.

If you're anything similar me, you immediately offset sweating, your throat gets dry out, and yous develop a stutter that you've never had before in your entire life.

The skillful news is there are ways to make being on camera more pleasant and enjoyable for yourself and your viewers.

My best advice is to care for information technology as a conversation with the camera.

Think of the camera equally ane person from your target audience and talk directly to them. You're non presenting or putting on a prove; you're merely having a conversation with someone.

So, do the aforementioned things you'd practice in any conversation!

Await at them direct, be energetic, grin, and stick to the topic. If you lot desire a little more advice on this I recommend you check out our 7 expert tips for being comfortable and confident on camera.

Or, check out this video below:

Click hither to watch the video -> youtube.com/picket?v=OKortkMpt4I

In one case you experience ready, information technology'south outset!

Step eight: It's Time To Hit Record

If you've followed the steps so far, it's time to plough your camera on and hitting record. Feels skillful, right?

Regardless of the type of video content you're recording, there are a few things for y'all to keep in mind.

First and foremost, keep the camera rolling.

If y'all misspeak or make little mistakes…

 …don't stress out and restart everything. Just take a breath, and keep going (starting shortly before the error) without turning the photographic camera off.

This makes the entire process much less stressful and yous tin can fix everything else in editing!

Secondly, embrace what you know.

Trust that you know your topic and get creative with information technology.

Being new to creating a video can actually give you a huge advantage, you'll take a different perspective and will more likely create original content.

The final, and about important affair, is to take fun.

I know this sounds corny, just making a YouTube video is supposed to exist fun.

That'south why the platform got so popular in the start place!

People were able to flex their creative muscles, upload videos (sometimes go viral), and eventually they turned into video creators. (Without even having a fancy cinematography caste).

And so, relish the learning procedure. Making great YouTube videos should excite you lot and entice y'all to make more than videos.

Step 9: Edit Your Piece of work

When you've recorded your video, it's time to edit information technology!

This is where you can make clean upwards whatever mistakes you lot've fabricated while recording and make your video YouTube-ready.

Recall, if you get to this office of the process and realize in that location's something missing or something tin can be done differently, that's okay.

Reshoots are function of the concern…

…it may exist a scrap frustrating merely information technology'due south improve to go back and do information technology correct than to just be okay with mediocrity.

In the editing process you're looking to:

• Organize clips in the right guild.
• Add together voice over if necessary and synchronize information technology with the video.
• Remove unnecessary footage or bloopers or weird pauses.
• Add intros and/or outros, apply them strategically every bit these can dip viewer retention.
• Add together cuts and  transitions (i.east. strategically placed B-curl, GIFs, graphics, screenshots, sound snippets).
• Suit the color of your footage with colograding.
• Apply text on screen to help your viewers to retain more information.

Doing these things will add and then much value to your YouTube video, and they pretty much work for any kind of video you lot want to make.

It's also worth getting feedback on your edit from trusted friends or advisors. Sometimes when you stare at things for too long, you go some kind of cabin fever.

It'll exist well worth your time to literally step away from your masterpiece and become a fresh pair of eyes looking at information technology.

Now, editing software may be the most of import equipment investment you make. Information technology has the ability to supercharge what you lot've created for YouTube and plow information technology into a high-quality engagement magnet.

If you're on the cruise for great video editing software cheque out our guide beneath:

When y'all upload a new video on your YouTube channel, consider repurposing that video for your social media platforms.

This is a great manner to get more people to watch your video.

Hither's how you lot can do this:

1. Option your social media platform: from your research on your video topic in Step 1, accept note of where else your competitors are posting content, make certain you lot're on the aforementioned platforms they're on. If they're on a lot of unlike platforms, using Facebook or Instagram are safe bets.

2. Perform social media competitor analysis: later on you lot've found your topic competitors on social media, wait at what types of content they're sharing, the times they post, and their date rate. This volition give yous a good idea of when your audience is likely active and the type of content they desire to interact with.

3. Await for repurposing opportunities: see what's valuable, practical, or shareable from your YouTube video, and wait at different ways you tin can present them. You tin can nowadays the aforementioned idea in multiple ways similar text-based posts, video snippets, infographics, and more.

Your goal here is to get people so excited virtually your content that they want to spotter the full video.

Wrapping Information technology Upwardly…

That's it guys! By at present, you should be well equipped to make your own video for YouTube.

To epitomize…

These are the 10 steps you demand to follow to make a YouTube video:

1. Research Your Topic

   The first thing you lot need to do when you lot have a YouTube video topic is research it. Sentinel all the videos being made on that topic and similar topics. Answering these questions will help you see what your video should look like. You want to learn from your competitors, take what works well, and improve on the existing videos in your topic.

2. Plan Your Video Content

   Place what you'd like to achieve with your video before y'all showtime creating because this will inform how you'll deliver it and what blazon of video you'll create. Then create a storyboard to run into what you'll need to do and ready to bring your video to life.

3. Create Tricky Titles and Custom Thumbnails

   Your video titles and thumbnails are the outset point of contact with your audience. They need to be engaging and entice people to click on your video.

4. Optimize Video For Search Engines

   Use relevant keywords for your video title, tag, clarification and custom thumbnail (if needed).

5. Get Your Equipment

   Yous'll need a camera, external microphone, adept lighting, a tripod, storage, and a video editing software. Primary the gear you do take and upgrade as y'all go.

6. Set The Phase

   Prepare your filming location to be camera ready, with minimal visual distractions.

7. Prepare Yourself To Exist On Camera

   To help yourself relax on camera, treat the filming process every bit a chat.

8. Striking Record

   Starting time recording your content, keep the camera rolling, and edit out whatsoever mistakes in the next footstep.

9. Edit Your Piece of work

   Use a video editing software to put the footage together, create strategic transitions, remove any bloopers, and synchronize any sound.

10. Repurpose Your Video For Social Media

    When you upload a new video on your YouTube channel, consider repurposing that video on your social media platforms. This is a keen mode to go more people to watch your YouTube video.

By following this step-by-step guide, yous'll be able to create engaging videos that can reach your audience.

Now, if you desire an easy way to movement those videos over to an contained VOD platform and scale up your monetization success, then attain out to us.

FAQ

What supplies practise y'all need to make a YouTube video?

These are the essential equipment you'll need to create your YouTube videos:

– Camera: anything from a fancy DSLR down to your iPhone/Android camera can get the job done. You lot tin can also use high quality webcams if you're alive streaming.
– Microphone: preferably external (because quality matters, ya know?).
– Lighting: natural or artificial, every bit long equally they're bright plenty.
– Tripod: used to stabilize your camera or telephone because fifty-fifty small shakes can be visible in a video.
– Storage: memory cards (or enough space on your phone).
– Video editing software: if you have Apple products like an iPhone or a Mac you lot can employ iMovie. Here'south an extensive listing of video editing tools you tin can use.

Source: https://www.uscreen.tv/blog/how-to-make-youtube-video/

Posted by: jacksongoomects.blogspot.com

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